Meet Our Co-Founders

Sarah Hoit is an executive healthcare and technology CEO and entrepreneur with over 35 years of leadership experience in the health and longevity marketplace. As Co-Founder of VitalityIP, Sarah is pioneering a revolutionary approach to personalized health by integrating generative AI, nutrition science, and data-driven insights to improve health outcomes globally. Under her leadership, VitalityIP has developed a proprietary personalized health engine that tailors food, supplements, and lifestyle recommendations to individual needs, addressing critical challenges such as brain health, longevity, and disease prevention.

Sarah’s work with VitalityIP builds on her extensive expertise in healthcare innovation and social impact. She also serves as Chairman of Social Impact Partners (SIP), where she leads the Global Brain Health Initiative, bringing together a consortium of public and private leaders committed to combating dementia and other neurodegenerative conditions and promoting solutions for brain health. Additionally, Sarah is also co-founder of the Retail Health Initiative, focusing on creating innovative health platforms for a healthier world with many of the world’s largest food, retail, and technology companies.

Previously, Sarah co-founded and served as CEO of Connected Living, Inc., a groundbreaking technology company that enhanced social connectivity for seniors across 7,000 communities in the U.S. Before Connected Living, Hoit founded Explore, Inc., an education company that integrated experiential learning, academic support, and community service to elevate elementary and middle school students. 

Her career began in public services as the director of business planning in the White House Office of National Service and as Deputy Director of AmeriCorps, where she was a senior leader of the national service program that has enabled more than one million youth to serve their country.

Sarah holds a BA from Dartmouth College and an MBA from Harvard Business School, where she received a public service fellowship. Her dedication to advancing healthspan and well-being through innovative solutions continues to shape the future of healthcare and personalized nutrition.

Michael Connor is a versatile technology leader and entrepreneur, now serving as Co-Founder and Chief Technology Officer of VitalityIP. With a focus on transforming health outcomes through generative AI, Michael is driving innovation in personalized nutrition and wellness. At VitalityIP, he oversees the development of the company’s proprietary Personalized Health Engine, which integrates AI, scientific research, and consumer data to deliver tailored solutions for brain health, longevity, and disease prevention.

Michael brings decades of expertise in AI-driven product development and digital transformation from his previous roles. Before co-founding VitalityIP, he led Generative AI Product Development for Retail and Consumer Goods at Amazon Web Services (AWS).

As Global Head of Consumer Goods at AWS, Michael developed industry solutions that enabled revenue growth and digital transformation for leading global brands. His work included pioneering generative AI applications to optimize product listings, enhance customer engagement, and streamline operations.

Prior to AWS, Michael served as Chief Architect for Coca-Cola Freestyle, where he spearheaded Digital Innovation, Data Science & Analytics, and Enterprise Architecture. During his tenure at Coca-Cola, he led cloud migrations across North America and guided the innovation team in creating intellectual property that represented three of the company’s top four innovations in 2020. Michael’s leadership extended to his role on the AWS Customer Advisory Board for five years, where he contributed to shaping cloud technology strategies.

With expertise spanning artificial intelligence, automation, privacy, and ethics, Michael is passionate about leveraging technology to solve complex challenges. His work at VitalityIP exemplifies this commitment by addressing critical health issues through scalable AI solutions.

Michael holds a degree from Miami University and continues to advocate for responsible AI use in advancing societal well-being.